• Search Engine Friendly
• Accessible Legal Code
• Website Content
• Usability And Size
• Meeting Your Goals

Does Your Site Do It's Job?

Subject to your business model and customer base, your site can accomplish a myriad of roles.

Establishing all the opportunities it can offer is harder than it appears. We are on hand to offer a basic free evaluation or a charged comprehensive analysis. During every project our marketing and web team can work together with your project manager to rise to the challenge.

Evaluating how your site performs is essential in order to take advantage of every opportunity it offers your business.

Could your site be of more help?

• Could your site sell your products or services more effectively?
• Can users search through its information easily?
• Could it underpin and enhance the image of your company more in line with your customers expectations?
• Does it captivate visitors as they would wish and give them a reason to return?
• Is the information easy to navigate and digest
• Does it allow for easy adjustments, especially if timely content would help it meet its goals?
• Does it provide easy to reach visual content to satisfy all your current and potential customer's needs for information, advice and support?
• Does your site take on all the automated processes your customers would like it to?
• Does your site and email communications help build customer relationships, brand loyalty and promote you goals?

Does it matter?

As with many business decisions, the best plan of action is a balance between cost and return. This includes the invisible cost of poor customer's satisfaction, wasted labour savings and lost competitive advantage. Optimising your offering will often give a company the time and revenue it needs to progress in other areas.

If your target audience is made up of one group with similar preferences and needs, the job becomes far easier. If not, your sites usability has to cater for each group, whilst meeting seamlessly your aims. Check out our 200 tips to marketing here.

Examples

What to do next

If your site could achieve more, speak to us on 0845 330 2550 for advise on the best course of action. We will only recommend changes that are warranted by your business environment, budget and aims.

Money isn't everything

On top of selling your products and services, your site can transform your business relationships, reduce your costs and promote your brand