• Search Engine Friendly
• Accessible Legal Code
• Website Content
• Usability And Size
• Meeting Your Goals

Does Your Audience Leave Satisfied?

Striking a balance between meeting your business goals and retaining the attention of your sites visitors is essential for a successful site.

Even purely non commercial sites need to display their information in an easy to navigate and read format. Statistics show you lose half of your visitors after every click within your site. Subsequently a product that takes 3 clicks to reach will have lost over 87% of it's initial audience.

Getting content right

In the same manner as a department store, your most attractive and eye catching content should be seen first. Clear navigation needs to herd your visitor to the information they seek, especially if its display is likely to help you achieve your primary goal.

This is especially important for sites with many different product or information types.

The key is to step back from your involvement and see your site from the prospective of your most values target audience. Observing and discussing the message a portion of your current customers get from your site will be invaluable. Our marketing team are skilled at such user testing.

Evaluating your sites content

• Establish your sites primary and secondary goals
• Evaluate how your content aids or hinders these goals
• Determine how easy it is for your visitors to reach valued content
• Consider how often content is updated and whether your site will encourage your target audience to visit regularly

What to do next

Most websites can include visitor statistics at a fee. The complexity of information differs, however, with the right knowledge, it is easy to establish how your audience travels through your site.

If you site is responsible for meeting a purpose and there is room for improvement, please contact us on 0845 330 2550 to discuss a free evaluation and our advice.

A valued website

Your site visitors will exit quickly and not return if your content fails to capture their attention and meet their needs