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Choosing The Media For Your Goals

Including media into your web pages can help captivate and impress your audience.
It can transform your site and brand if used wisely.

As with choosing images , adding audio, movies, animation and other files can complicate a page and confuse your visitors. It also delays the appearance of your page as they take longer to download.

To add or not to add

Each piece of media needs to be a valued addition to the content. Their appearance needs to help broadcast the message by helping the visitor absorb the information as intended, driving them towards the intended mission of the site, be that to sell goods or raise your company's profile.

Additionally the media needs to be developed with file size in mind and displayed with the most appropriate techniques. Our animators and video crews are on hand to film professional material for the Internet and DVD.

Visitors to your site will have a short attention span, other than keeping the wait to a minimum, they must have a reason to view animation. It could be curiosity, as the movement attract their eye, or the desire to view the promised information

Which media to choose

Choosing the right media for the job is essential, something our web teams fully understand.

Media Type	It's uses	Considerations
Gif animation	Flashing adverts and ad banners	Placed where their inclusion will not make the overall site appear too busy
Flash animation	Animated adverts and ad banners	Placed where their inclusion will not make the overall site appear too busy

Flash animation	Providing instructions on a task	Placed where the complexity of a physical process warrants a visual and audio demonstration
Flash animation	Displaying a Product	Placed where a flat image of a product fails to promote is sufficiently
Javascript	Navigation drop downs	Placed where their inclusion helps the visitor find their way through your site
Movie	Tour of your premises and providing instructions on a task	Where the audience will value the information being provided enough to wait for download if "Movie Streaming" is not used

Maintaining an accessible search engine friendly site

The development of animation and "Flash" (macromedia's animation format), has advanced in recent times to accommodate accessibility and the law. Our skilled animators take advantage of every proven technique available.

What to do next

To speak to one of our project managers or your own one, if you are a current client, please call 0845 330 2550, for the best advice possible.

Making a moving impact

Getting the right format for your animation and movies is the first move. Getting creative experts to design and develop it, is the second